What can social media have to offer SEO? At MWI we hear this a lot from current and prospective clients. Social media is rapidly expanding channel of marketing that many companies have only just begun making use of in the past few years. However, it’s essential to utilize it when you’re investing resources in search engine optimization. While the benefits of social media may not be immediately obvious, they are crucial to SEO aid. There are many reasons to consider social media as a part of your online strategy, here are 5 reasons it’s important for SEO.

1) Social Media Signals

It’s no secret that Google, Bing, and other search engines make use of online dialogue in their ranking algorithms. Whenever people tweet, like or comment on a piece of content, this is called a social engagement. The more social engagements your content receives, the more social signals you send to your website. These social signals are used by search engines to determine the quality of content. This is a way for search engines to know the content that people are most interested in and what their algorithms consider top-quality. A piece of content could be quickly indexed when it’s getting a lot of social interactions.

2) Link Building

The days of asking for websites to link to your site. With the emergence of Google’s Panda and Penguin algorithms SEOs are now forced to perform link building in by hand شراء متابعين تيكتوك to create quality content that is link-worthy. How do you reach out to websites that will link to your site, if they are considered «unnatural»? Social media is the answer. Social media can help you place your content in front of people who are interested and could be attracted to link to it if it’s worth linking to. They will also share your content with their networks which will increase the impact of your content.

3.) Content Amplification

You could create any high quality content you want however, it will not get any traction without amplifying it. Sure, email marketing is an effective way to boost content, but it’ll only reach the people in your database of marketing. The possibility of reaching new audiences is via social media. When you share your content, your followers will also be able to share it with their followers if they find it useful. This will cause them to share it with their following which will increase the reach of your content. In return, you earn an abundance of relevant traffic, inbound links, social signals , and brand awareness All of which are utilized by search engines to determine the quality of content.

content amplification lifecycle

4.) Brand Awareness and Signals

Brand image and recognition can inform search engines many things about the quality of your site’s content and how much it is respected in their ranking algorithms. Alongside boosting your content social media can also help to increase awareness of your brand. Google refers to this as co-citation. These co-citations are built through social media to improve Google’s trust as well as aid with branded searches.

5) Social Indexing

Search engines have been indexing the social media pages for some time now and this means that they show up in results pages for search engines. This allows your company to show up in search results for branded search queries , which is more than only your website. But it gets even better than that. Individual Tweets from Twitter were previously indexed and appeared in search results too providing another method to ensure your content’s ranking in the search results. It was temporary, however, and Google stopped it after a couple of months. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.

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