What exactly does social media have to do with SEO? At MWI we hear lots of questions from our the current and potential clients. Social media is rapidly expanding marketing channel that many businesses have only recently begun taking advantage of in the last few years, however it’s very important to leverage when you’re investing resources in SEO. While the benefits of social media might not be immediately apparent, they are vital for SEO aid. Here are five reasons social media is crucial for SEO.
1) Social Media Signals
It’s not a secret that Google, Bing and alexa ترتيب المواقع other major search engines are using online dialogue in their algorithm for ranking for a long time. Social engagements occur the time when people share, like, comment or share tweets about an article. The more social interactions a piece of content has, the more social signals you can build for your website. Search engines measure these signals from social media, and then use them as an indicator of quality when ranking content. This is a way for search engines to decide what content people consider to be most valuable and also what they consider to be good quality. If a piece of content receives lots of social engagement the content can be classified.
2.) Link Building
It’s long gone from the period when you could just get hyperlinks from other sites. In the wake of Google’s Panda and Penguin algorithms, SEOs are forced to build links using the old-fashioned method — create high quality content that is worthy of linking. How do you get in touch with websites willing to link to your site if they are not directly approached as an «unnatural» practice for building links? Social media can help. Social media lets you present your content in front of relevant audiences that may be in a position to influence them to link to your content in the event that it is worthy of linking to. These people may also be able to share your content with their networks which increases the power of your content.
3.) Content amplification
You can create all the excellent content you’d like to, but it won’t gain any traction without amplifying it. Email marketing is an excellent method of amplifying content but it will only get to those on your marketing list. Social media can help you increase the reach of your content. If you send your content out to your followers, they will share it with their own followings if they find it helpful. These people will then spread the word to their networks which will increase the reach of your content. You’ll also get relevant traffic and inbound links, social signals, and brand awareness and can be utilized by search engines to determine content to determine the quality of your content.
content amplification lifecycle
4.) Brand Communication and Awareness
Brand recognition and brand identity can tell search engines an awful lot about the overall quality of your website and the degree to which it should be believed to be in its ranking algorithms. In addition to boosting your content Social media can also increase brand recognition. Google calls this co-citation. Making these co-citations with social media can help increase Google’s trust in your company web page and also assist by bringing in search queries that are branded.
5.) Social Indexing
Since search engines are able to index social media profiles which means they show up in search results pages. This lets your brand show up in search results for your branded search queries on more than only your website. This gets more effective. Tweets that were individual from Twitter were once indexed and were displayed in the search results. This allowed your website to rank higher in searches. This was just temporary for a couple of months until Google decided to cease using it , up to now. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.
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