What can social media provide in terms of SEO? At MWI we hear these questions frequently from our potential and current clients. Although social media has been an increasing channel for marketing in recent times, many firms haven’t yet begun to make use of the potential of it. This is particularly important to consider if you’re planning to invest in search engine optimization. Setting up and managing social media accounts is crucial to support SEO efforts, socialwb.com though the benefits of social media aren’t always obvious. Here are five reasons social media is essential for SEO.
1.) Social Media Signals
It’s not a secret that Google, Bing and other major search engines have been using online dialogue in their algorithm for ranking for quite some time. A social engagement happens the time when people share, like, comment, share, or tweet about a piece of content. The more social interactions a piece of content gets, the greater social signals you send to your site. Search engines measure the social signals they receive, and use it as an index of quality when ranking the content. It’s a way to measure the quality of content that people are able to use over what their algorithm determines to be of high quality. If a piece of content is receiving lots of social shares, it can be instantly identified.
2) Link Building
The days of going out and asking for websites to add links to yours. In the wake of Google’s Panda and Penguin algorithm, SEOs are forced to create links in the traditional way and create content of high-quality that is worthy of linking. What is the best way to reach websites which are willing to hyperlink to your content, when they are thought to be «unnatural»? Social media is the solution. Social media can help you expose your content to of people who are interested and could be attracted to link to it when it’s worthy of linking to. These people will share your content with others and increase your reach.
3) Content Amplification
It doesn’t matter how high-quality the content you publish, it’s unlikely to get much traction in the absence of amplifying it. Marketing via email is a great way of amplifying content , but it can only get to those on your marketing list. The possibility of reaching new audiences is through social media. If you share your content, the people who follow you will also spread it to their networks when they are satisfied with the content. The people who share it will promote your content to their followers, increasing the reach of your content. In return, you will gain an abundance of relevant traffic such as inbound links, branding awareness and social signals All of which are used by search engines in determining the quality of content.
content amplification lifecycle
4) Brand Awareness and Signals
The brand’s identity and reputation can inform search engines many things about the quality of your website as well as the degree to which it should be respected in their ranking algorithms. Social media aids in building brand awareness and increases the quality of the quality of your content. Google calls this co-citation. These co-citations can be built through social media , which can help improve Google’s trust and assist with branded searches.
5.) Social Indexing
Since the search engines index social media profiles, they are now showing on search results pages. This enables your brand to be displayed in search results that include branded search queries , which is more than the site of your business. But it gets even better than that. Tweets that were individual from Twitter could be indexed and included in search results. This allowed your content to rank higher on the results of a search. This was just temporary for a few months until Google made the decision to stop the service, and it’s still in place. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.
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